Saturday, June 20, 2009

Getting to Know Your PR Girl

A while back I got a message in my MySpace inbox specifying some rates as far as general music promotion was concerned, and unfortunately I had to decline, since my whole music project is basically put; in development hell at the moment. But what I found interesting about this profile (AKA: Your PR Girl) is that she's involved with the whole promotional campaign side of things, regardless of what type of artist she's representing...which really intrigued me, since her business doesn't only cater to one specific type of industry. So I eventually wound up contacting her about doing a little interview for my blog, and she agreed to do it. So, here it is... my interview with Your PR Girl (AKA: Jessica) who shall be referred to in the very aptly abbreviated PRG: headline. Read on...

PS: How did you get into the business of promotion?

PRG: I've felt a passion for the music industry as far back as I can remember. My career began by helping friends and local artists on business and public relations. One day, someone asked a client if I was his girlfriend, and he replied with: "Nah, this is my PR Girl." And the rest, as they call it...is history.

PS: How long have you been in this business?

PRG: I grew up with a mix of music and business around me. The contacts and high-profile people I've met made me feel so at home in the industry. So it seems like forever.

PS: Would you describe yourself as a behind the scenes person or do you really put your name out there when it comes to working on behalf of your clients?

PRG: I would describe myself as someone with extensive contacts and experience in the entertainment/music industry. I can open doors and get the artist in front of the right people. The rest is up to the individual talent and direction of the artist.

PS: Can you name any famous celebrities that you've done work for?

PRG: We reach so far beyond the scope of just promotion. :) Some clients, past & present include: Jake Owen, Daequan Cook (of the Miami Heat), LL Cool J, Country Music Awards, Will Smith, etc. There's more, but I think you get the idea. There is a market for just about everything. And we all have star potential. You just have to know the audience and know the proper course of action.

PR Girl Logo

PS: Describe the specific packages that you offer (i.e. promotional incentives, public relations, freebies, etc.) as well as any rates that may apply...

PRG: We do everything from Artist Development & Management to Touring & Internet Marketing. Cookie cutter numbers are almost a disservice, as each artist is unique with different needs than the last. Starting out in the trenches myself, I empathize with how hard it is. Fact: "It takes money to make money." If you're an artist, and are willing to invest in music - then I can work with whatever the investment is. If you don't have capital/investment - there are ways to earn some of what we do by Referrals. The best service I can offer is to show others how to be smart about business. Their [music] business. And that is the first step in being successful.

PS: Can you tell us, in your own words, why bands (and/or people in the entertainment industry) should pick you when it comes to getting their name out there? What would you say gives you the edge over any of the other general promotion agencies out there?

PRG: Even though this is my bread & butter - I'm real. What you see is what you get. Everyone I've talked to has told me I'm refreshingly honest about the business. If you want something and it's not the best for you - that is my response. Building trust into the relationships with clients is key in helping them succeed.

Well, there you have it folks... Your PR Girl. Please be sure to visit the PR Girl's website online at http://www.yourprgirl.com. And don't forget to tell her that P.S. Elliott sent you!

This is P.S. Elliott (AKA: Dr. Gonzo XXVII) reporting for the disassociated press, that is... The Gnoyze Guitar Mods & More Web Blog.

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